Documentary

All that looks good, tastes good.




This video documentary overall examines male attitudes towards women and sex in fast food advertising. First, we look at how YouTube is used by both professional and amateur video makers. Second, we discuss the nature of male attitudes towards women and sex, which is the essential reason why women and sex are so effectively used to sell to men. Third, we draw upon parts one and two to examine male attitudes towards women and sex on YouTube. Lastly, we conclude two main points: 1) female sexuality in fast food advertising strengthens brand awareness in the YouTube community but detracts from the product itself; and 2) male attitudes indicate that the sex itself in fast food advertising is the main focus, not the product.


Be sure to check out the YouTube videos that were the inspiration for our project on our YouTube channel.


From all of us at All that looks good, tastes good, we hope you enjoyed our semesters work!