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Archive for the ‘Burger King’ Category

On July 6th, Dr Strangelove outlined an interesting history in class that I had never heard before. He discussed how changes in the way advertising is communicated to consumers, matches changes in society. Taking a look at how advertising messages have evolved gave me a new perspective in my critical analysis of modern advertising. Advertising [...]

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We chose to focus our research on fast food as a subject matter for the effects of YouTube advertising after coming across fast food chain Burger King’s print ad for their new “BK Super Seven Incher” sandwich in Singapore. This image was found on the promotions web page of Bon-Food Pte Ltd, the authorized franchisee [...]

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