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Studying male attitudes towards sex and women in fast food advertising on YouTube

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Bibliography

Here are the delicious sources we used to create this research project:

Video Documentary sources

Journal Articles

Beaubien, Greg. “YouTube becomes “world’s largest focus group”". Public Relations Tactics 15 (2008): 18.

Cobb, Chris. “YouTube and beyond: How PR pros discover and create buzz with online video.” Public Relations Tactics 13 (2006): 21.

Haridakis, Paul, and Gary Hanson. “Social Interaction and Co-Viewing With YouTube: Blending Mass Communication Reception and Social Connection.” Journal of Broadcasting & Electronic Media 53 (2009): 317-335.

Molyneaux, Heather, Susan O’Donnell, Kerri Gibson, and Janice Singer. “Exploring the Gender Divide on YouTube: An Analysis of the Creation and Reception of Vlogs.” American Communication Journal 10 (2008).

Naim, Moises. “The YouTube Effect.” Foreign Policy Jan/Feb (2007): 103-04.

Pope, Nigel K. Li, Kevin E. Voges, and Mark R. Brown. “The Effect of Provocation in the Form of Mild Erotica on Attitude to the Ad and Corporate Image.” Journal of Advertising 33 (2004): 69-82.

Reichert, Tom, et. al. “A Test of Media Literacy Effects and Sexual Objectification in Advertising.” Journal of Current Issues & Research in Advertising 29 (2007): 81-92.

Schultz, Don E. “Social Call.” Marketing Management 16 (2007): 10-11.

Walker, Smith J. “When and Where Advertising Works.” Marketing Management 17 (2008): 48.

Website

Talfinger, Richard F., PhD. “You and Me, Babe: Sex and Advertising.” Taking ADvantage. <http://www.wsu.edu:8080/~taflinge/sex.html>

Extra Inspiration

Bronstein, Carolyn. “Representing the Third Wave: Mainstream Print Media Framing of a New Feminist Movement.” Journalism and Mass Communication Quarterly 82 (2005): 783-803.

Kilbourne, Jean. “What else does sex sell?” International Journal of Advertising 24 (2005): 119-122.

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