About

The purpose of this blog is to introduce to the world our research project concerning the prevalence of sex in fast food advertising on YouTube. Within this topic, we are going to examine the attitudes of males towards the objectiveness and explicitness of women in such ads. In our consumer-driven and market society, are we affected by such images in a positive or negative fashion? We will seek to answer this question and many others through the exploration of sex in fast food advertising on YouTube. Stay tuned for some great insights!




Meet the authors:

Lindley Graham

As a fourth year commerce student, specializing in marketing, I am very interested in the world of advertising. Studying the effects of sexually glorified female figures in fast food advertisements, specifically, interests me due to the fact that females are bombarded with such images each and every day. I am sure that studying the effects of such ads will prove to be an interesting task! — Lindley Graham



Caroline Black

Hi! I am a fourth year Commerce student specializing in accounting and I can’t express enough how much I hate accounting and how much I wish I was in marketing! So when the chance to take the Advertising and Society class arose I jumped on it. I am really excited to explore more in depth about our topic with my teammates and hopefully answer a personal question of mine: who decided to use sex to advertise fast food?! — Caroline Black



Erin Mackey

I am a fourth year Commerce student, specializing in finance, and have found myself in the black hole that is summer school thanks to the co-op program. Being in school during the summer is at the bottom of my to-do list, but the silver lining is that I’m taking courses that I likely wouldn’t have chosen otherwise. Dr. Strangelove’s Advertising and Society course has sparked an unexpected interest in me and motivated me to challenge the system so to speak. I hope to learn about and discuss topics in this blog that I would not have been exposed to otherwise! I consider myself an educated, independent and powerful female so the effect of something as simplistic as fast food advertising on women is particularly relevant to me. Studying how online advertising specifically on YouTube has consequences for the woman of today gives a very modern and current twist to my studies which I appreciate as a self proclaimed nerd. I’m very excited to see how our blog, as well as the other blogs in the class, unfold as we move through the course! — Erin Mackey

If you’d like to find us in person we sit in the second or third row on the right side of the room when facing the blackboard in Dr. Strangelove’s class.

Otherwise, follow us on Twitter! Lindley Graham, Caroline Black, Erin Mackey.

Or find us on Facebook! Lindley Graham, Caroline Black, Erin Mackey.